The future of advertising isn’t something we wait for—it’s something we build.
And in many cases, it’s already taking shape in classrooms, internships, and student organizations across our region.
That’s exactly why AAF Silicon Valley is proud to recognize Michelle Darst as our 2026 Student of the Year.
This award honors an outstanding student who has demonstrated excellence in advertising, marketing, or a related field throughout their academic journey—someone who embodies creativity, leadership, and a strong commitment to the industry, while also making a meaningful impact within their school and community.
Michelle exemplifies all of that and more.
A Strong Foundation in Creative Strategy
As a fourth-year Advertising student at San José State University, Michelle has built a strong academic foundation rooted in creative strategy and brand storytelling.
Her work reflects a clear understanding of how ideas translate into impact—how brands connect with audiences, and how thoughtful creative can drive meaningful results.
But what truly sets Michelle apart is her ability to take that academic knowledge and apply it in real-world environments.
Bridging the Gap Between Classroom and Industry
In her role as a Marketing Intern at Lexar, Michelle is already contributing to the kind of work many students aspire to.
From supporting campaign strategy to developing content and contributing to broader brand initiatives, she is gaining hands-on experience that bridges the gap between learning and doing—an essential step for any emerging professional in today’s advertising landscape.
This combination of classroom insight and practical application is exactly what defines the next generation of industry leaders.
Leading by Example
Beyond her academic and professional work, Michelle has demonstrated a strong commitment to leadership within her university community.
As President of the Spartan Advertising Club, she plays a key role in creating opportunities for fellow students to connect with the advertising industry. Through events, programming, and partnerships, she is helping to build a stronger bridge between students and professionals—ensuring her peers are better prepared to enter the field.
Her leadership isn’t just about participation—it’s about impact.
Elevating Others Along the Way
Michelle’s influence extends even further through her role as an Adobe Student Ambassador, where she supports her peers in developing creative skills and gaining confidence with industry-standard tools.
This willingness to invest in others is a defining characteristic of great leaders—and one that reflects the collaborative spirit of the advertising industry at its best.
It’s not just about individual success. It’s about raising the bar for everyone.
Representing the Future of Advertising
The AAF Silicon Valley Student of the Year Award recognizes more than academic achievement. It celebrates individuals who are actively shaping the future of our industry through creativity, leadership, and real-world experience.
Michelle Darst represents that future.
Her passion for storytelling, her commitment to growth, and her ability to lead and inspire others make her a standout among her peers—and a deserving recipient of this year’s honor.
Join Us in Celebrating
We invite you to join us in celebrating Michelle and the incredible talent emerging from our local advertising community at the 2026 American Advertising Awards on April 29.
Come celebrate the work.
Celebrate the people behind it.
And celebrate the next generation shaping what’s ahead.