About Us
Welcome to the AAF.
Where the advertising community thrives.
We’re a dynamic hub in Silicon Valley, uniting professionals through networking, education, and mentorship. As a regional affiliation of the oldest national advertising trade association, we explore evolving media, audience psychology, creative tools, business systems, and client dynamics.
Our Beliefs
- Continuous Learning: We believe in lifelong professional growth.
- Human Connection: Face-to-face interaction is invaluable in our tech-driven world.
- Timeless Principles: Modern communication is rooted in advertising standards of the past.
- Collaboration & Community: We foster a supportive environment for shared success.
What We Offer
- Monthly meetings, American Advertising Awards sponsorship, and local event participation.
- Engaging talks with Valley innovators and roundtable discussions on leading communication topics.
- Mentorship for valuable insights and advice.
Our Mission
AAF Silicon Valley’s mission is to be a vital educational and networking resource for Silicon Valley’s creative marketing community. We enable the sharing of ideas, expand professional growth, and seize opportunities. Join us to navigate evolving media delivery platforms, audience psychology, brand strategies, creative expression tools, business systems, and client management dynamics.
WHAT WE DO
Embracing Innovation
Join us in the heart of technology innovation.
As a community network, we connect Silicon Valley creatives, fostering collaboration and idea exchange.
Here, we embrace the region’s role in defining modern marketing through groundbreaking platforms and tools.
Our resources from the local to the national level help to empower the underserved creative marketing & advertising community, providing unique exposure to people, companies, and ideas driving change faster than anywhere else.
Board of Directors
Belén Moreno
President
Jeff Heid
Vice President
Justin Adu
Education Chair
Raquel Perez
Immediate Past President
- Secretary
- Treasurer
- Programs Chair
- Membership Chair
- Social Media Chair
- Web & Email Chair
- Graphic Design Chair
- Sponsorship Chair
- American Advertising Awards
- Competition Chair
- Event Chair
- Community Outreach Chair
- Ambassador – Cupertino
- Ambassador – Fremont
- Ambassador – Menlo Park
- Ambassador – Mountain View
- Ambassador – Palo Alto
- Ambassador – Redwood City
- Ambassador – San Jose
- Ambassador – Santa Clara
- Ambassador – Santa Cruz
- Ambassador – Sunnyvale
THE VALUE OF CRAFT
In our fast-changing culture, successful marketers combine science and art.
Creative communication is a craft that requires continuous honing. Whether you’re a novice or industry veteran, we focus on providing insights into the evolving world of creative marketing communications.